Customer Segmentation
Size: 538MB | Duration: 1h 05m | Video: AVC .mp4 1280×720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

Learn how to group your customers into market segments to better understand what they really want. In this course, chief marketing officer Doug Ladd explains the basics of customer segmentation. He describes segmentation based on geography, demographics, culture, behavior, and psychographics. He also shows where to look for this information, how to analyze it, and how to develop model customer personas that can help in product development, service level planning, and more.

Topics include:
* Segmenting by location
* Segmenting by demographics
* Segmenting by usage or other behavior
* Why segmenting is important
* Creating and using customer personas

Code:

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aeoqo.Customer.Segmentation.part1.rar
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aeoqo.Customer.Segmentation.part1.rar
aeoqo.Customer.Segmentation.part2.rar

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aeoqo.Customer.Segmentation.part1.rar
aeoqo.Customer.Segmentation.part2.rar